Founder and chief executive
"cashy is a significant project in terms of what it's setting out to do, and the plans we have for it. It's a first. And I truly believe there is a great need for it."
Nima Abu-Wardeh is a bilingual English Arabic broadcast journalist specialising in Arab issues. She presents BBC World’s weekly business and finance programme, Middle East Business Report (MEBR) and was part of the team that set up the programme. She has also reported, produced and presented programmes for Al Jazeera and Dubai’s Business Channel. Before joining MEBR, Nima was a regular guest on BBC Radio 4's Four Corners addressing Arab issues, and a guest on BBC World's Dateline London as a regional expert. Nima is regarded as an opinion leader and, in this capacity, is approached by think-tanks, the corporate world and government organisations for her insight. She has written opinion pieces for Forbes Arabia and has taught media courses at Zayed University in the United Arab Emirates as a visiting lecturer. Nima regularly chairs, and is a speaker at, regional and global gatherings, notably the World Economic Forum and the Arab Business Council meetings, as well as other events. She is keen to encourage talent and the region's youth and has helped create competitions that serve this purpose, such as the Scintilla Monaco poetry competition. Nima is also keen to promote Arab culture, identity and unity. With this in mind, she has been a member of the Arab Thought Foundation’s Advisory Committee as well as a board member of the World Congress for History Producers. Nima has received awards for excellence from regional businesses and communities. A recent achievement was winning the first Oxford Alumni debate to be held in this region, in June 2009. Nima is a Young Arab Leader.