Get your entrepreneurial head on

Get your entrepreneurial head on
17 October 2012

GO TO university, choose your speciality, graduate, get a job. That’s the path we all know and love, the path we’re encouraged to follow, because those before us have checked it out and it worked out for them.

But what if I were to tell you that by 2030 all degrees would become irrelevant, that there would be a new way of measuring skill, a new set of professions that needed to be filled and business had moved less from the actual and more towards the virtual?

What if I told you that the 9-5 job had become extinct, and the world was filled with multi-tasking entrepreneurs working 60-hour weeks to keep their plethora of business ventures afloat whilst maintaining a healthy lifestyle and an active social life? Panicking yet?

Keep calm and read on, because your career path is about to take a drastic detour…

Rise of the multi-tasker

Entrepreneur’ – it’s the buzz word of the decade. Up until recently, I always associated that word with someone with a large investment portfolio who was wheeling and dealing until the early hours of the morning.

So imagine my surprise when one of my friends in her early 30s with a steady job labelled herself as the ‘e’ word. I was confused – she wasn’t involved in property or investing in businesses; she worked her job, and that was it, wasn’t it? Well, no. Not exactly.

You see there has been a shift in what a ‘steady job’ has come to mean. With the recent economic uncertainty making job security practically extinct, people have had to get creative.

So whilst working her 9-5, my friend also maintained a store on eBay, as well as working freelance for other companies in her spare time and developing new skills at the weekend to expand her portfolio. She was being entrepreneurial in her mindset, I realised.

She isn’t the only one: you only have to look at the rise of social media marketing to recognise how multi-tasking and being multi-skilled is not just an asset anymore – it’s a pre-requisite.

We are a generation of ‘now’, the immediacy of the Internet and access to information anywhere anytime through technology like tablets and smartphones has resulted in a sense of urgency felt like never before with regards to the workplace and deadlines.

A portable workplace

This increase in connectivity doesn’t just result in a wider range of tasks to manage or a bigger marketplace for sales teams. Moving toward the future, you might begin to see a shift from the traditional confines of an office space towards freelancers working from home and using communal areas once a week as meeting points for focus groups.

Already seen with the launch of the first open working space in Dubai, the MAKE Business Hub, companies are more likely to want to save on rent and physically unify their creative teams only when face-to-face collaboration is necessary.

Think of all of the ways we can connect with our teams – Skype, email, FaceTime, conference calls, Google hangouts, the list goes on and on.

We can even connect with our consumers in ways we never have before, and the feedback is immediate. Ever heard of the position of UX manager? Expect to hear it more and more. UX stands for ‘user experience’, and acts as a bridge between product and customer, ensuring that every piece of feedback is delivered immediately from focus groups and customers to creative and development teams at companies.

Efficiency is at an all-time high and organisations are prepared to pay for people to bridge those gaps to ensure a smoother operation.


With all of this in mind, preparing for your job hunt can seem a little over-whelming. How do you keep up with something that is changing so rapidly? Adjust your mindset and you’ll see that this whole shift is actually very liberating.

For the first time it is becoming widely acceptable to tailor your career in a precise way to you and your interests; no longer are we expected to align with one company and progress through the ranks.

A career in social media marketing could lead to a path in writing and journalism just as easily as a beginning in psychology and behaviour analysis could lead to becoming a UX manager or a product experience designer.

Businesses are, for the first time, less interested in who you are on paper, and more interested in the people they are bringing into their company. They want free-thinkers, innovators and imaginations with the courage to try new things and bring new ideas to the table.

Get creative

So what does this mean for you? It means you get to lead your job search in new and exciting ways! Instead of just sending a .doc CV, why not attach a YouTube introduction of yourself, or convert that CV to a video resume or well-designed PDF? Approach companies via LinkedIn or attend networking seminars with business cards that highlight unique skills.

Start a blog or website. Get your work out there so that you have a virtual ‘portfolio’ on hand at any time to submit to potential employers. Welcome to the new job market – the world wide web is your oyster!

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How do you see your future career? Share with the cashy community – comment below!


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