Is this what we really, really want?

Is this what we really, really want?
07 November 2012

WE'RE click-happy. It could be said that Facebook has created a generation who are eager to have an opinion – on everything. Someone posts a status? We ‘like’ it. Someone not around? We ‘poke’ them. At the click of a button, we can communicate our immediate reactions to events, people, photographs. This is not the era of the shrinking violet.

However, the recent introduction of another ‘hype button’ has left us with a strange taste in our mouths, or at least, what can only be described as ‘user’s remorse’. A recent article on Business Insider brought to our attention that Facebook was debuting a ‘want’ button, which was being tested by a few big-name brands on the other side of the pond.

Brands like Victoria’s Secret and Pottery Barn will be amongst the first to introduce the new ‘want’ button alongside pictures of their products. The ‘want’ button acts much like a ‘like’, but instead of just sharing with your friends your admiration of something, ‘want’ actively adds it to an online wish list – where you can tell your Facebook friends and family why you want something and, in effect, actively inform them of what you want, when you want it.

cashy suspects this will soon be driving parents insane the world over!

Pic credit:

What do you think of the ‘want’ button? Future bug-bear or brilliant marketing tool? Would you use a ‘want’ button or wish list facility on Facebook?


  • asia2002

    yes i would


  • Poon

    Interesting..and fine line..but think it could be quite successful opening up a new dimension in marketing products..


  • tamirahamam

    For me, it's a great marketing tool but yet again, I can't help but feel this is driving us all towards an even more consumer-driven way of thinking than we are already surrounded by. Even Facebook which started out with no ads, as a simple place to share pictures with your close friends, has now turned into a bombardment of marketing and advertising. The 'want' button is just more fuel for the fire.

  • Colin

    Sadly there is no free in commerce, as the launch of Facebook Graph shows: "The entire digital world is more and more focused on helping you arrive at a purchase decision."

  • ConsumerWatch

    It seems that Twitter branched out into e-commerce too. American Express cardholders will be able to buy products by tweeting once they have linked their credit cards to their accounts on the microblogging service. If successful, the service could be the first of many as Twitter looks for fresh sources of revenue beyond advertising.

    And in other news Facebook are being sued as they have alegedly infringed patents with the 'Like' button. Bizarrely Facebook have even referred to the original patent holder in their own patent applications - brazen!

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