Nudging you to save more

People don't always act rationally. In fact, they tend to act irrationally - but in predictable ways. In this video, four marketing professors from the Rotman School of Management discuss some of the amazing insights of behavioural economics. 

In particular, they tackle the concept of the nudge, which involves making a deliberate change in choice architecture to engineer a particular outcome.

Check out how organizations are using nudges to save more and help stay on course with commitments:


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